Main Logos
Alternative Marks
This is the personal branding I created for myself. I hand wrote the "L" and "E". I used the letters to make negative shapes within my logos. I used those negative shapes as secondary elements in my branding. I chose this color palette because I personally love purple and blue, but wanted a pop of a bright color to contrast the cooler colors on the palette, so I chose orange. I also paired my handwritten text with the font Tahoma.